New TV Ad Shows Peugeot 508 in Motion

Peugeot has released the first full-length TV ad for its flagship 508 sedan that will have its world premiere at the Mondial de l'Automobile (Paris Motor Show) at the end of the month. The 508 sits snugly between the soon-to-be-discontinued 407 and the already defunct 607 range in terms of size.

The ads show off the sedan and wagon body styles on the move for the first time, as well as features such as the push-button start, Audi-esque pop-up information display and (optional) panoramic sunroof. Peugeot has promised standard stop-start across the range.

The 508 goes on sale in Europe early next year, and will be available with a choice of naturally aspirated and force fed 1.6-liter gasoline units, and 1.6-liter, 2.0-liter and 2.2-liter turbo diesels.

A diesel-electric Hybrid4 version is scheduled to be added to the range in mid-2011.

By Tristan Hankins

2011 Peugeot 508: New Gallery with 44 Photos and Technical Specs

When Peugeot took the covers off the all-new 508 in early July, it only offered a few photos of the sedan and station wagon models. Now, the French carmaker has issued a comprehensive gallery as well as detailed specs on the engine range of the mid-size model that replaces two cars in Peugeot's range, the 407 and 607, and will be marketed in Europe from the beginning of 2011.

Based on the same platform that underpins the Citroën C5 and C6 models, the 508 will be offered at launch with a variety of petrol and diesel engines. Available gasoline units will include a 1.6-liter VTi with 120HP linked to an electronically-controlled 6-speed manual gearbox, and a 1.6-liter THP turbo with 156HP mated to either a 6-speed manual gearbox or a 6-speed automatic transmission.

There are six diesel choices: a 112HP 1.6-liter e-HDi model with an electronically-controlled 6-speed manual transmission; a 112HP 1.6-liter HDi with a -speed manual gearbox; a 140HP 2.0-liter HDi hooked up to a 6-speed manual; a 163HP 2.0-liter HDi mated to a 6-speed automatic and a range-topping 204HP 2.2-liter HDi with a 6-speed automatic also.

From 2012, a year after the commercial launch of the 508, Peugeot will introduce diesel-electric hybrid version using the same technology as the recently announced 3008 Hybrid4 crossover. It will employ the PSA Peugeot-Citroën Group's 2.0-litre turbo diesel engine allied to an electric motor driving the rear wheels, which offers a potential combined output of 200-horsepower and "by wire" 4-wheel drive. Peugeot says that this model will emit just 99g/km of CO2.

The Peugeot 508 in both sedan and SW forms will have its world premiere at this month's Paris Motor Show.

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